Effective date: May 5, 2026

This Privacy Policy describes how Lilypad Speech & Language Therapy, PLLC (“we,” “us,” or “our”) collects, uses, and shares information when you visit our website www.lilypadslp.com (the “Site”) or contact us through the Site.

1) Information We Collect
A) Information you provide to us (Contact/Intake Form)
When you submit our contact/intake form, we collect:
Name
Email address
Phone number
Reason for reaching out / message content (what you type into the form)
If you provide your phone number through our website forms, email, phone, or other communication methods, you may consent to receive SMS/text communications from Lilypad Speech & Language Therapy, PLLC regarding scheduling coordination, intake information, therapy-related support, parent education/resources, and professional collaboration. Message frequency varies and may include up to 4 messages per month. Message and data rates may apply. Reply STOP to opt out or HELP for more information.

B) Email marketing (Flodesk)
If you opt in to receive emails from us (for example, via a Flodesk subscription form or link), we collect:
Email address (and name, if you provide it)

C) Scheduling (Microsoft)
If you book a call using our Booking link, Microsoft collects the information you enter to schedule the appointment (commonly name, email, and any details you submit).

D) Payments (Stripe)
If you purchase a product/service or pay a fee using a Stripe checkout link, Stripe processes your payment. We may receive confirmation details (such as your name, email, what you purchased, and payment status). We do not receive your full payment card number.

E) Information collected automatically
When you visit the Site, certain information may be collected automatically by your browser/device and by services used on our Site, such as:
IP address
Device type and browser type
Pages viewed and interactions with the Site
Approximate location (derived from IP address)

2) How We Use Your Information
We use information we collect to:
Respond to your inquiries and communicate with you
Provide and manage services, including scheduling calls/appointments
Send email marketing communications if you opt in (you can unsubscribe anytime)
Process payments and provide receipts/confirmations
Maintain, protect, and improve our Site and services
Detect and prevent fraud, spam, or misuse

3) Sharing of Information
We may share your information with third-party service providers that help us operate our business and Site, including:
Showit (website platform and contact/intake form delivery)
Microsoft (Microsoft 365 / Microsoft Business email) (to receive, store, and respond to messages you send through our contact/intake form and email communications, scheduling)
Flodesk (email marketing)
Calendly (scheduling)
We share information with these providers only as needed for them to perform services for us. We may also share information if required to comply with law, respond to lawful requests, or protect our rights.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4) Cookies and Tracking
Our Site and the third-party services we use may use cookies or similar technologies. Cookies help sites function and can also be used for analytics and performance purposes. Some third-party tools (such as scheduling or checkout pages) may set their own cookies and have their own privacy practices.
Your choices: You can usually control cookies through your browser settings. Note that disabling cookies may impact certain features of the Site.

5) Children’s Privacy
Our Site is intended for use by parents/guardians and adults seeking information or services. We do not knowingly collect personal information directly from children without a parent/guardian’s involvement. If you believe a child has provided personal information to us through the Site, please contact us and we will take appropriate steps.

6) Sensitive / Health Information (Important)
Our website contact form is intended for general inquiries. Please do not submit sensitive medical information through the website form. If you need to share clinical or sensitive details, we can provide a more appropriate method of communication.

7) Data Retention
We keep personal information for as long as necessary to:
Respond to you and provide services you request
Maintain business records
Meet legal, tax, or compliance requirements

8) Security
We take reasonable administrative, technical, and physical measures designed to protect personal information. However, no method of transmission or storage is 100% secure.

9) Your Choices and Rights
Email marketing
If you receive marketing emails from us, you can unsubscribe at any time by using the “unsubscribe” link in the email.
Access / deletion requests
You may contact us to request access to, correction of, or deletion of your personal information, subject to certain legal exceptions.
Phone SMS 
If you do not wish to communicate via SMS, you can respond at any point with "STOP" and SMS messages will no longer be sent. 

10) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Effective date” above.

11) Contact Us
If you have questions about this Privacy Policy or your information, contact:
Lilypad Speech & Language Therapy, PLLC
Email: info@lilypadslp.com
Phone: 516-218-1078